Parioca, marca de resort unissex fundada no Rio de Janeiro em 2015 pelo diretor criativo Pedro Rosman, é conhecida por suas estampas irreverentes e uma abordagem ousada à moda praia. A marca captura a essência dos verões intermináveis, com imagens divertidas e cortes descontraídos, inspirada na cultura praiana brasileira. O nome “Parioca” mistura o charme parisiense com a confiança natural dos cariocas, criando uma atitude vibrante e pronta para o verão. A flagship da Parioca, localizada em Ipanema, foi projetada pelo escritório de arquitetura Capuri, que trouxe um design único e contemporâneo para o espaço, refletindo a identidade vibrante e descomplicada da marca. Nessa última quarta-feira ensolarada, em comemoração à inauguração da nova loja, a Parioca convidou seus amigos para um sunset especial nas areias de Ipanema, na altura da Rua Aníbal de Mendonça, no Posto 10. O evento, que aconteceu das 16h às 21h, foi cuidadosamente planejado por Diógenes Queiroz, que criou todo o conceito da celebração. Além dos convites exclusivos, Diógenes cuidou dos detalhes, com pára-sóis estampados pela marca, caipirinhas refrescantes e cerveja gelada, tudo isso com o icônico Morro Dois Irmãos ao fundo, criando um ambiente perfeito para a ocasião. A experiência ainda contou com uma escultura de areia que encantou os convidados, tornando o evento ainda mais divertido. Fotos Renato Wrobel   (Visão Moda) https://visaodamoda.com.br/moda/parioca-celebra-verao-na-pria-de-ipanema/

PEDRO ROSMANN E LAURA ULRICH LAURA LEAO, GAB LOIBO E KAKA DIAS                               DIOGENEZ QUEIROZ, FLAVIO SARAYBA E PEDRO ROSMANN    IZABEL TEIXEIRA DE MELLO E MARTI   Fotos ; Renato Wrobel   Parioca, marca de resort unissex fundada no Rio de Janeiro em 2015 pelo diretor criativo Pedro Rosman, é conhecida por suas estampas irreverentes e uma abordagem ousada à moda praia. A marca captura a essência dos verões intermináveis, com imagens divertidas e cortes descontraídos, inspirada na cultura praiana brasileira. O nome “Parioca” mistura o charme parisiense com a confiança natural dos cariocas, criando uma atitude vibrante e pronta para o verão. A flagship da Parioca, localizada em Ipanema, foi projetada pelo escritório de arquitetura Capuri, que trouxe um design único e contemporâneo para o espaço, refletindo a identidade vibrante e descomplicada da marca.   (Franklin Toscano) https://franklintoscano.blogspot.com/2024/11/inauguracao-de-loja-em-ipanema.html#google_vignette

Mónica Gallese y el equipo creativo de su marca Fortuna tuvieron a su cargo el diseño y producción de los uniformes olímpicos de nuestros representantes. La tradición y modernidad confluyen en todas las prendas. Estas hacen alusión a la chacana, cuyo origen data del incanato. Por Ariana Cortez  Fotos Alexander Pérez-Flores Los Juegos Olímpicos París 2024 se iniciaron el viernes 26 de este mes. Son cuarenta y una disciplinas, entre las que destaca el break dance, por ser la novedad de esta edición. Los cambios no solo se dieron en este aspecto. Los organizadores de Francia decidieron romper con la tradición y llevaron el desfile inaugural a la corriente del río Sena. Los atletas de todas las delegaciones desfilaron en barcos tematizados, haciendo un recorrido por los emblemas de la ciudad: la Catedral de Notre Dame y el Museo de Louvre, hasta que llegaron al Trocadero, frente a la Torre Eiffel. “Complementamos la elegancia de los sacos con iconografía peruana”. Son veintiséis los deportistas peruanos que nos representan en este evento. Todos ellos hicieron el recorrido inaugural con trajes confeccionados en tela de algodón con estampado de tocapus. Mónica Gallese de Osma y el equipo creativo de su marca Fortuna fueron los encargados de diseñar la ropa que vistieron nuestros representantes durante el desfile. Su trabajo, sin embargo, no se limitó al uniforme de la ceremonia de la inauguración. “Hemos diseñado el uniforme con el que la delegación desfiló en la ceremonia de inicio de las Olimpiadas, el buzo oficial y la ropa que usarán los deportistas durante su estadía en la villa olímpica. El kit preparado incluye el buzo, los polos, shorts, casacas, medias y las mochilas que las hicimos en colaboración con Crepier ”, nos cuenta. Antecedentes El recorrido de Mónica en el mundo de la moda es largo. Su conocida tienda multimarca Isidra, fundada hace diez años, tiene dos sucursales: una en Perú y otra en Miami. Sin embargo, el uniforme olímpico tiene la firma de su nuevo proyecto, Fortuna. Esta marca, fundada hace dos años, hizo su primera aparición el año pasado en una feria en París. No es coincidencia que sea este equipo creativo el encargado de vestir a la delegación peruana. Tanto en la ropa de Fortuna como en los uniformes, queda en evidencia un mismo concepto: fusionar modernidad y tradición. “Hemos diseñado polos, shorts, gorras, medias, casaca corta viento y las maletas”. El nombre Fortuna es un emblema del acervo cultural del Perú. Crear en un país con tanta historia implica la acumulación de una vasta cantidad de conocimiento en cuanto a textiles. “Fortuna habla de herencia cultural y suerte. Busca beber de nuestra historia, inspirándose en sus museos, obras de arte precolombinas y coloniales. Al mismo tiempo, queremos darle un giro moderno a toda esa inspiración”, comenta. El equipo ha crecido con rapidez. Ahora son treinta y dos personas las que lo conforman. El compromiso de Fortuna con el rescate de la herencia cultural peruana no se limita a la visualidad de sus prendas. La marca aspira a incorporar cada vez más fibra peruana en su proceso de elaboración. Sin embargo, para el equipo creativo es importante el equilibrio con elementos contemporáneos: “No somos una marca artesanal”. Indagar en nuestra historia El tiempo de producción fue un reto para el equipo creativo de Fortuna. Contaron con un par de meses para sacar adelante una producción de mil quinientas prendas, y tuvieron que diseñar piezas que representaran a la cultura peruana que al mismo tiempo se ajustaran al gusto de los deportistas. “Queríamos inspirarnos claramente en la cultura peruana, pero que no fuera algo tan obvio como el mono de las líneas de Nasca , ni que tuviera muchos colores. Por eso escogimos como base de inspiración un telar Paracas. Además, queríamos que fuera elegante, y por eso nos inspiramos en la moda retro”. “Para nosotras, fue importante usar nuestro algodón peruano”. La chacana o cruz andina es un símbolo religioso que data de hace casi cuatro mil años. Inicialmente fue utilizada por las culturas preíncas, y luego adoptada por el Imperio incaico. Esta busca representar la unión entre lo humano y lo divino. La chacana tiene cuatro puntas, que divididas se llaman tocapus. Este fue el símbolo que Gallese y su equipo decidieron usar como estampado y patrón principal en sus prendas. Por ejemplo, la casaca de la delegación llama la atención por el tocapu blanco en ambos lados que contrasta con la tela negra. «Nosotros imprimimos un montón de tocapus y empezamos a ponerlos en una gasa encima de la tela para ver cómo podría quedar para la casaca y para el polo”. Otro elemento central de la colección es el blazer. El print rojo hace que resalten las letras negras que deletrean “Perú”. Aunque a simple vista el diseño es moderno, la tela deja testimonio de nuestra tradición ancestral. Ese ha sido el print que hemos impreso para el blazer de la ceremonia y los gorros”. Una producción llena de retos Mónica tuvo que producir todas estas piezas en el tiempo promedio en que, en circunstancias normales, una empresa demora en tener lista solo la tela. Tenía que ser lo más ágil posible y ser muy cuidadosa con su selección, especialmente porque la mayoría de diseños utilizan tela negra. “El negro es un color que acompaña bien a los colores de la bandera, pero también es un color un poco difícil, porque a la hora que tú produces ropa con color blanco, debes tener mucho cuidado con que el color no migre, es decir, que no se manche, por ejemplo”. “Nos inspiramos en la chacana y la moda retro”. Todo el material de algodón o poliéster fue elaborado en fábricas peruanas. “Hablé con la fábrica San Ramón Atlas, que es del papá de una amiga mía. Ellos me dieron un apoyo increíble para poder hacer muchos de los diseños de los polos. También trabajé con otra fábrica que se especializa en hacer blazers y pantalones para los uniformes. Me ayudaron mucho agilizando sus procesos y

Monica Gallese, founder of Fortuna womenswear Monica Gallese When it comes to Latin American fashion brands, names like Silvia Tcherassi, Farm Rio, Selva Negra and Cuyana have risen to the top of the fashion world. But even still, it can be hard to discover new Latin American fashion labels abroad, especially if they’re independent.     In Miami, the Isidra concept store is the go-to for the latest cutting-edge Latin American fashion brands, showcasing collections from De Loreta, Animale Jeans, Namoia, and Triya. Now, Isidra’s founder Monica Gallese has launched her own fashion brand called Fortuna.   While she has traditionally helped other designers sell in her boutiques, she’s finally releasing her own attire collection. “I always dreamed of having my own collection,” said Gallese. “I’ve been in love with fashion for so long, and I’ve been a buyer for more than 10 years. So that helped me understand my clients and learn what they want.”     A green dress by Peruvian brand Fortuna fortuna Fortuna is named after the word “fortune,” or “luck,” in Spanish, but it also means “heritage.” “It’s a brand focused on sharing my cultural heritage,” said Gallese. “I’m Peruvian and Italian, so I always love going back to my roots,” she said. “I wanted to share my Peruvian cultural heritage abroad.” Her debut resort collection is called “Paracas,” named after the Peruvian village which is just a two-hour drive outside of Lima. The Paracas Bay has ties to ancient culture. A red patterned textile dress by Peruvian brand Fortuna fortuna “The area also has the Nazca lines, stunning geoglyphs in the desert, which is one of the most fascinating ancient cultures in Peru,” said Gallese. Her collection boasts hand-sewn pieces made from cotton and linen, as well as found items like seashells. “I wanted to have a quality brand with quality fabrics, quality pieces,” she said. “They are all made with love in a sustainable space by women. It’s a collaborative effort created by a community of women, who each have their say.” It features red dresses, symbolizing the Peruvian sunset, while nodding to the flamingo, a bird known in and around Peru. She also included green dresses, symbolizing palm trees, and blue items, like swimsuits, symbolizing the ocean. “Paracas Bay is a protected area with a lot of cultural and ancient culture that I kept in mind when designing these prints,” she said. The collection also includes a pair of seashell sunglasses, and gladiator sandals with heels, which tie up your leg. “We wanted to use seashells in this collection because they reflect the wealth of nature and wildlife at Paracas Bay,” said Gallese. “The seashell sunglasses have this retro 1970s vibe, but it’s also modern with sharp angles and sleek cuts.” A blue dress by Peruvian brand Fortuna fortuna She also created linen corsets with seashells hanging from them. “In many dresses, we use mesh as a key fabric that can be worn up or down,” she said. “My favorite pieces are those that are versatile that you can wear up, with hells, or down, with sneakers.” Gallese’s collection lifts inspiration from Peru’s most treasured historic textiles, some of which are in the Museo Pedro de Osma in Lima. The museum is known for its diverse collection of colonial art, and its textile history, which dates back 10,000 years. “I wanted to use Peruvian textiles as a way to connect with my cultural heritage, and showcase that in my collection,” said Gallese. Seashell sunglasses by Fortuna fortuna Next up, Gallese is planning on opening an Isidra boutique in Mexico City, and she will collaborate with Faith Connexion to showcase Fortuna’s upcoming collection at Paris Fashion Week in September. She also recently designed an Isidra pop up on the rooftop of the five-star Miraflores Park, A Belmond Hotel, in Lima, and will host a rooftop session every Wednesday night. A brand for women that is powered by women is the most important part of Gallese’s day to day business. “I have an amazing team of 22 women working with me; I’m touching their lives, and they are touching mine,” said Gallese. “We are growing together, and when you have amazing people that believe in you, the sky’s the limit.” A red dress by Peruvian brand Fortuna fortuna   (Forbes) https://www.forbes.com/sites/nadjasayej/2024/02/13/isidra-store-founder-monica-gallese-launches-her-own-brand-fortuna//a>

Exploring trends, sustainability innovations, and the magnetic allure that makes Miami the epicenter of International fashion innovation at Cabana Trade Show 2024. The Cabana Trade Show in Miami, held from January 31 to February 1, 2024, not only boasted a stellar lineup of brands but also provided a glimpse into the evolving trends shaping the future of fashion. An array of renowned international brands participated like Fortuna, Hermoza, Project Reef, Temptation Positano, Las Sureñas, My Beachy Side, Palmacea Swimwear, Christina Sabatini, Lanthropy, Lenny Niemeyer, Irupe, Claris Virot, Lis Fiachi and many more. The feedback gathered from buyers and brands shed light on the industry’s dynamic landscape. One prominent trend that emerged was the significant role of sustainability. Numerous brands showcased a commitment to eco-conscious practices, with a notable shift towards natural and recycled fibers. This dedication to environmental responsibility echoed throughout the event, reflecting a collective effort to embrace more sustainable and ethical fashion practices. Co-founder of Las Sureñas displaying her handmade prints and natural fabrications for Cabana Trade Show attendees In terms of aesthetics, the prevailing color palette showcased a harmonious blend of earthy yet vibrant tones, both in solid colors and prints. The 3D flower trend continued to captivate, with its presence felt across various collections. Femininity took center stage, as designers embraced overall feminine silhouettes, shapes, and design elements, emphasizing a celebration of grace and elegance. Versatility remained a key theme, with brands exploring multifunctional pieces that seamlessly transitioned from day to night or casual to formal. Embroideries and embellishments added intricate details to garments, enhancing the overall appeal and showcasing the dedication to craftsmanship. When inquired about why Miami was selected as the host city for the Cabana Trade Show, a resounding sentiment echoed among participants. Repeatedly, the response highlighted Miami’s burgeoning status as a hub for international fashion. Beyond the allure of its favorable weather, participants unanimously expressed a shared belief that Miami represents the land of opportunities in the fashion world. The city’s cosmopolitan atmosphere and its growing influence on the global fashion scene make it an attractive destination, drawing industry professionals who seek not only a vibrant setting but also a promising landscape for networking, collaboration, and business growth. In essence, the Cabana Trade Show served as a meeting ground for the industry’s leading players and as a canvas reflecting the current and future directions of fashion, where sustainability, vibrant aesthetics, and a celebration of femininity took precedence.   (Mana Fashion Services) https://fashion.manacommon.com/fashions-global-stage-miami-shines-as-cabana-trade-show-host/

However, dynamism was present in the French capital with the fashion industry being notably supported by a number of fascinating physical fashion shows. Despite the geopolitical context, professionals also returned to trade fairs. At Première Classe, in the Tuileries Gardens, about 250 brands presented their Fall/Winter ready-to-wear, accessories, and footwear offerings. The event was an opportunity to meet the nominees of the Hyères festival and to discover Birimian’s selection of African brands. The show organized by WSN Developpement has especially regained its international appeal this edition since almost two thirds of the brands were international. “This is an opportunity for us to reconnect with European customers,” explained Laura Ulrich of the Areia showroom. “Last season, my partner was able to be present in Paris, but I wasn’t able to due to issues related to vaccine doses. It’s a real pleasure to be able to return to the fashion capital of the world. We can see that multi-brand customers are looking for novelty and that they are open to creativity and color. We have seen a lot of people since the opening on Friday,” she explained.   Italian, English and German visitors came to discover the premium brands at the aisles of the trade show. “There are people who are meeting for the first time in real life for over two years. Technology allowed them to operate during this period with Instalive or online platforms, but they are happy to be able to have their interlocutors in person. But the current context is heavy. The exhibition is always a highlight, a celebration for us. It validates several months of hard work. But what’s happening in Ukraine doesn’t make you want to celebrate. And inevitably this also has an impact on the visitors’ morale. They came, but they’re worried.” About fifty Russian buyers canceled their trip to France due to the geopolitical context. In addition, the show recorded the cancellation of the visit of a large Russian delegation scheduled for the Who’s Next show in September. This comes as a hard blow since the momentum was optimistic. Nevertheless, for the next session, the 40 people from the WSN Development teams, who will move this Tuesday from their facilities in the 6th arrondissement to La Caserne, will once again put together a proposal with two tents. “I want us to be able to give the ready-to-wear players the opportunity to show their creativity again,” explained Frédéric Maus. “This session, we broke down the walls and had to refuse certain requests. For next time, it will be nice to be able to create a strong space for ready-to-wear.” The exhibition showed its support for Ukraine at the entrance of its big tent during this period. Ukrainian exhibitors at the fair also unfurled their flags and were able to convey their message of solidarity with the bombed citizens and refugees. At the Tranoï show, which also had a large presence of 107 exhibitors and a return to the Palais Brongniart in the heart of Paris, solidarity with Ukraine and fashion players was also key. Designer Lilia Litkovskaya, who fled the bombings with her daughter, was unable to present her collection, but raised a large Ukrainian flag and created a floral installation inside the Palais. A solidarity exhibited at the show, which for this edition had a dynamic scenography and a varied offer. Tranoï also saw the return of international visitors to its halls during this winter session. “We had newcomers who were able to present their collections in the center of the Palais, while the more experienced players had ample spaces all around,” detailed Boris Provost, general manager of the show. “We also welcomed Korean and Italian designers. We are satisfied with the show’s growth.” At 16 Place de la Bourse, Tranoï also allowed brands to get in touch with international buyers through its broadcast studio system installed in the Palais. The event also gave pride of place to fashion shows on Sunday, with Korean designers Eenk, Lie, Wnderkrammmer and Doucan. For the nine Korean designers present at the show within a dedicated space, this edition was certainly special. “It is important for Korean fashion to be present in Paris,” explained Sam Kim, who organized the presence of Korean designers in Paris to represent their country’s fashion together with Tranoï. “Each designer presents a vision of Korean fashion today, but they are all players who have the logistical capacity to meet the demands of international clients while keeping up with the times. It is also an opportunity for them to be present in the fashion capital of the world.” The halls will close their doors this Monday evening at 6:00 pm   (Fashion Network)https://ww.fashionnetwork.com/news/Parisian-trade-shows-off-to-a-good-start-despite-dismay-over-war-in-ukraine,1384895.html